by Mary N. Novack | Feb 9, 2020 | Advertising
Regardless of the confusion, you need to remember a particular point. Marketing and advertising share similarities but they are not the same. The level of differences between them is enormous, and you need to remember the same. By all means, the field of marketing is...
by Mary N. Novack | Mar 11, 2009 | Advertising
Awesome news for an intriguing marketing executive who tells the agency to write down how many grams of myrtol (what is it?) In Gelomyrtol Forte. Peter Field and Hamish Pringle on their book Brand Immortality: Our primary data source is the UK Institute of...
